The attitudes identified above have been demonstrated to align along some age breakdowns. (These breakdowns have been painstakingly researched at the Hauge Institute of Intuition not Verified by Any True Knowledge or Rigor of Thinking. I am on the Board there and have access to all of it's nonsense.)
The intimidated group seems to fall between the ages of 34 and 45. This age group seems to bear an attitude toward the younger population of superiority mixed with terror. The GenX and Y'ers thought they used computers everyday in college so they had the digital-native thing locked up. And they did, until the world moved beyond email, Excel and Powerpoint. The Gen Alphabet Soup folks cling to their Blackberries and iPhones trying to stay up-to-date with their mail and calendars. But, there is a difference between using a computer every day in college and having high-speed-internet-access everywhere, all the time, as the Millennials did. The first-generation-digital-born population, the Millennials, do not confuse keeping their life organized with living their life online.
The intimidated group is understandable. The Gen Alphabet Soup ("GAS") gang have achieved an age that connotes some experience and perhaps even a bit of success. They learned the rules and they know how to play the career game. The problem is The Millennials seem to want their own rules, especially in the workplace...they don't understand the old rules very well ("Why would a shirt with a collar make me do my job better"? "How are we integrating our give-back philosophy into our business strategy"? My friend is Asian and he is good with spreadsheets, why can't I say that in public"?)...and in this world of social networking and viral marketing (which, by-the-way the Millennials have invented) the channels that their elders are trying to exploit are controlled by twenty-somethings. Consequently, you need some of the collar-less Millennials around to hold the flashlight, so to speak, even if you wish they would go back to their video games and community service and let you get your real work done.
But, can you get them to just hold the flashlight?
Not in my experience, no Sireeee!
The following is from Wikipedia:
"Brody Ruckus" incident
In September 2006, Ruckus attempted to create the single largest group on Facebook as a promotional tool. An employee started a fictional student account under the name "Brody Ruckus." The group created under the name "If this group reaches 100,000 my girlfriend will have a threesome" drew membership on the claim that if 100,000 people joined, the fictional character's girlfriend "Holly" (based on a real-life friend of the employee) would have a threesome with "Ruckus" and another woman. Within a week, the group had reached 100,000 members. "Brody Ruckus" then promised to post pictures of his sexual encounter online if 300,000 people joined. Within seven days, the group membership had exceeded 400,000 and "Ruckus" wrote that if the group became the largest on Facebook, he would post a video of his threesome. Facebook administrators deleted the "Brody Ruckus" profile and his group, since it represented a breach in the site's Terms of Service agreement, specifically with reference to: "impersonating any person or entity, or falsely stating or otherwise misrepresenting yourself, your age or your affiliation with any person or entity."
In an interview with the online newspaper eSchool News, Ruckus President Mike Bebel said that the Brody Ruckus affair "was an exercise conducted by one of our marketing teams. It wasn't something we had any real designs around. It took on a life of its own. It was a good learning exercise for us, but not something that we would repeat."
In a letter to the editor of Student Life the student newspaper of Washington University in St. Louis, Bebel stated that "contrary to what has been reported in other media outlets ... Ruckus did not use this [Brody Ruckus] profile to market the Ruckus service." He also acknowledged that "the creation of the Brody Ruckus profile was ill-advised and I can promise that this tactic will not be repeated."Yeah, 'cause who would want to ever do anything that successful again? Brody Ruckus also known as Noah is a genius. Instead of figuring out how to use this amazingly creative intellect (although, I must admit he uses far too much hair product for my taste), the intimidated, "GAS" CEO never figured out how to leverage this energy and inventiveness. The company went back to standard marketing solutions (good Google placement for example).
Imagine, over 400,000 friends/customers/users in that short time-frame. Hell, I'd commit to a threesome on a video if it would get me that kind of traffic (and if my husband would just let me pick the other guy, it might happen yet).
Sometime later I introduced Noah/Brody to another internet based company for a job. The CEO of that firm had read about him and asked me to connect the "GAS" Marketing Management team to Noah/Brody. I would have had better luck if I had brought in a Great Dane with a digestive track disorder. The "GAS" group acknowledged he was gifted. Amazingly, so. And, yes they did need to attract teenagers and young adults, but Noah/Brody would be just "such a handful" to manage. Really, that is what I was told, he'd be a "handful". He shows up on time every day. He is well groomed (that hair product thing notwithstanding), he has a degree, he has a proven track record and he has ideas. Dangerous handful, here.
That is pretty much why his former CEO failed to grow his company, because he could not get his hands around this talent.
On the other hand, I have noticed there are a few domesticated Millennial men at the second internet company. Most are kept in cages just outside their "GAS" cougar-boss' offices. These boys are not a handful (well, maybe they are but not the way we meant with Noah) but I bet they are pros at holding a flashlight.
Are all Millennials genius' like Noah/Brody. No. But they do have a different perspective. And they know how to maneuver and manage in this age. Skills and talent. Yeah, give this group a pass...they are too hard to manage.
By the way,
The interested group is primarily interested in the Millennials from a business perspective. The Millennials are a powerful market with an enormous amount of disposable income. Who doesn't want some of that? So, you try to get to know them as a group, by having a few in your network.
The interested group is age-group-non-specific, it is actually made up of anyone with a working brain......'cause these cats are fascinating, trust me.